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Acanthus: a Shopify theme made for beauty brands

What Acanthus is, who it is for, and the beauty tools built into it: formulas per product, routines, shade finders, bundles, honest countdowns, light and dark mode, and a help center for every feature.

By Vish Jay 3 min read
The Acanthus theme home page in dark mode.
In short
  • Acanthus is a Shopify theme for skincare and makeup brands, in four styles: luxury, botanical, makeup and clinical.
  • The tools beauty stores usually add with apps are built in: shade finders, quizzes, bundles, routines, formulas, samples and countdowns.
  • Everything is documented in a help center written for first-time and experienced merchants alike.

We built Acanthus because beauty brands kept asking for the same things, and kept installing the same apps to get them: a shade finder, a skin quiz, a bundle builder, a way to show what is in each formula. Every app adds weight, cost and another dashboard. Acanthus puts those tools in the theme.

Four styles for four kinds of brand

StyleMade for
AcanthusLuxury skincare and fragrance
CallaClean and botanical brands
CarmineMakeup
CeladonClinical skincare

Every style has every section and feature. A style is a starting point: fonts, colors, corners, motion and a home page in that spirit. See them side by side in Choose a style.

The Acanthus style home page in dark mode
The Acanthus style in its evening mode: every page has a light and a dark version.

The beauty tools, built in

  • Formula dosage. Each product's actives and doses, poured into a measuring vessel. Product pages show their own formula; the home page lets shoppers switch.
  • Routine steps. One routine for every product page, with the viewed product's step marked automatically.
  • Shade finder and shade lab. Shades on several skin tones, a two-question match and customer photos by shade.
  • Product finder and concern diagnostic. A one-question quiz and a consultation by concern.
  • Bundle builder and routine builder. Sets the shopper builds, with the matching discount applied.
  • Cart drawer. Spend goals, free samples, gift notes and a delivery estimate.
  • Honest countdowns and stock. Real dates in store time, real inventory, never restarting.
The product finder: one question, one product, with its price and an add to cart button.

Light and dark mode

Shoppers can switch the whole store between a day and an evening palette, and every hero picture and film can have a version for each. It suits brands whose products live in both moments, a morning serum and a night cream.

One tap from day to evening, with pictures and films for each mode.

A help center for every feature

Every section and setting is explained in the Acanthus help center, with step-by-step guides, short films, fixes for the problems merchants run into most, and a support team that replies within two business days.

Written by Vish Jay

I design and build websites, online stores and business systems for clients in the US, UK, Europe, Australia and Canada, from Colombo, Sri Lanka. When you work with iVishwa, you talk to me directly, from the first call to launch and after.

Building a beauty store on Shopify?

Acanthus is our Shopify theme for skincare and makeup brands: every tool in this series is built in, with a help center that walks you through each one.