Brand and design

Logo, colors, fonts, light and dark mode, motion and store music.

Logo and faviconUpload your logo for light and dark backgrounds, set its size, and add the small icon shown in browser tabs. · 3 minBeginner
Colors, light and dark modeSet your color schemes once and Selvedge builds a dark version of each. Choose the default appearance and whether shoppers get a switch. · 5 minBeginner
Fonts and typeChoose a heading and a body font from Shopify's font library, set the heading size, and keep pages fast. · 3 minBeginner
Motion, scroll effects and the introHow much the theme moves, which effects you can turn off, the first-visit intro, and how Selvedge keeps motion smooth on slow phones. · 5 minIntermediate
Store musicAdd up to four tracks that play only when a shopper presses play, with shuffle and volume. · 3 minBeginner
Page width, spacing, corners and finishing touchesThe settings that change the feel of the whole shop at once: page width, spacing, corners, letter case, section headings, lines, image finish, badges and prices. · 5 minBeginner
The right size for pictures and filmsWhat size and format to upload for banners, product photos, cards and films, so everything is sharp and fast. · 5 minBeginner

Still need help?Write to us with your shop's address and a screenshot. We reply within two business days, Monday to Friday, usually sooner.