What Selvedge does
- Structured data on every product: name, images, brand, price, availability and color variants as one product group, plus your return policy when it is set in Theme settings > Pricing and policies. Google can show price, stock and returns in search results.
- Breadcrumbs as structured data on products, collections, articles and pages.
- FAQ structured data from the FAQ section, when Add FAQ structured data is on.
- Articles marked up with their author, date and image.
- Your website and organization, with a search box for Google.
- One heading 1 per page, a clean heading order, and fast pages on phones, which search engines reward.
What you write
| Where | What | How |
|---|---|---|
| Home page title and description | Online StorePreferences | 50–60 characters for the title, 140–160 for the description |
| Products, collections, pages | Search engine listing at the bottom of each | Write a description a shopper would click |
| Product photos | Alt text in the product's media | "Linen midi dress in sage, front view" |
| Collections | A short description | Shown on the collection page and read by search engines |
| URLs | Short handles | /collections/linen-dresses, not /collections/collection-2 |
Shopify creates your sitemap at /sitemap.xml automatically. Submit it once in Google Search Console.
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