| Hero | Best for | Pictures it needs |
|---|---|---|
| Campaign hero | A campaign photo or film with two buttons | A wide image, a portrait image for phones, or a video |
| Hero: lens | Showing the fabric up close | Two photos of the same garment from the same angle: one full, one close-up |
| Pleated hero | Womenswear with a soft, folded feel | One photo with the subject in the middle |
| Hero: through the letters | A bold brand or season word | A detailed photo or a video behind one short word |
| Slideshow | Several messages in turn | Up to three slides, each with one message |
Keep the first screen fast
The hero is the first thing a shopper sees, and Google measures how fast it appears. Selvedge loads the hero picture first, at the right size for the screen.
- Upload images at least 2000 px wide, and a separate portrait image for phones (for example 1200 x 1600 px). See image sizes.
- Keep hero videos under 10 seconds and under 5 MB, without sound.
- Keep the heading short, so it does not cover the subject on a phone.
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