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Heroes, editorial sections, looks and drops.

Build a fashion home page that tells one storyReplace the demo content section by section, then shape the page around one story: the season, what is new, how it is worn, why it fits, and a reason to come back. With the right sections for each step and the limits that keep it fast. · 12 minBeginner
Heroes: campaign, lens, pleated and through the lettersFour heroes and a slideshow, what each is for, the pictures each needs, and how to keep the first screen fast. · 5 minBeginner
Add a videoWhere videos go in Selvedge, how to upload them, and how to keep them light on phones. · 4 minBeginner
Run a product drop: countdowns, early access and launch pagesPlan a fashion drop from teaser to sell-out: a real countdown on the home page, early-access sign-ups tagged for the drop, a password page that works as a launch page, and the email that goes out the moment it is live. · 12 minIntermediate
Looks and lookbooksPin products on model photos, let shoppers pick a size for each piece, and add the whole look to the cart in one tap. · 5 minIntermediate
Editorial sections: tell your brand story with motionThe sections that make Selvedge feel like a fashion magazine: what each one does, the pictures it needs, how to write for it, and how they stay smooth on every phone. · 12 minIntermediate

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