This is the most common question after installing a theme, and it is almost never a fault. The demo is a finished shop with its own products, pictures and menus. Your shop has yours.
Check these in order
The style. Acanthus has four styles (Acanthus, Calla, Carmine and Celadon), each with its own demo. Check that your theme uses the style of the demo you liked: Theme settings > Theme style (styles).
Your products and collections. Product sections show your collections. Until you choose one in each section, they show placeholders or nothing. Select each section and choose a collection.
Pictures. The demo's photos are not included, because they belong to their photographers and the demo brands. Sections show a soft placeholder until you add your own.
Menus. The header shows the menu you choose. Build it in Online StoreNavigation (menus).
Apps. The demos use no apps. If an app adds something to your pages, it can change the look.
Can I import the demo's content?
Shopify themes cannot install products, pictures or pages into your shop; only the theme's settings and section layout come with it. That protects your shop from content you did not choose.
A section is empty in my shop but full in the demo.
It needs your content: a collection, a product or blocks. Select it and look for an empty Collection or Product setting.
The fonts or colors are different.
Check Theme settings > Typography and Theme settings > Brand colors. If you changed the style's settings, you can reset a setting by selecting the reset arrow next to it.
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