A good home page answers a visitor's questions in the order they ask them. Acanthus's styles already follow that order; this guide explains it so you can adapt it with confidence.
The five acts
| Act | The visitor asks | Sections that answer |
|---|---|---|
| 1. The promise | What is this, and is it for me? | A hero (choose one), a press ribbon |
| 2. Shop | What can I buy? | Product rail, featured collection, a skin quiz for the unsure |
| 3. The ritual | How do I use it? | Ritual steps, a featured product or set, a build-your-own bundle |
| 4. The proof | Does it work? Can I trust it? | What you leave out, measured results, reviews |
| 5. The house | Who is behind it? | Your story, the journal, questions, newsletter, a scroll film finale |
You do not need every act on day one. A shop with a strong hero, one product section, reviews and a newsletter is already complete; add the rest as you have the pictures and words.
Replace the demo content, section by section
Open the theme editor on the Home page.
Start at the top. Select each section and replace its pictures, headings and buttons with your own.
Point product and collection settings at your collections. Sections that show products update by themselves.
If a section is not ready, hide it with the eye icon. Its settings are kept.
Preview on a phone (the phone icon at the top) before you move on.
Add, move and remove sections
Use Add section to add one, drag sections to reorder them, and use Remove section at the bottom of a section's settings. The theme editor guide shows each move. Every section is described, with all its settings, in the section reference.
Keep it fast
- 10 to 18 sections is plenty. Each one adds pictures for the visitor to load.
- Use one film per screen. Several films playing at once slow phones down.
- Upload pictures at the recommended sizes; Shopify makes the smaller copies.
More in Keep your shop fast.
Further reading on the iVishwa blog: How to build a beauty brand home page on Shopify that sells
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