Tell your story with scroll sections

Shoppers buy from a brand they understand. These sections tell them who you are, what you leave out and why, without a wall of text.

The scroll storytellers

Set up Free from

1. Add the Free from section. Write the Eyebrow, Heading and Text.

2. Add an Item block for each thing you leave out, with its Name and Why it is left out in one sentence.

3. Give each item an Image. It shows in the circle as that item is crossed out.

4. Leave Hold the screen while each one is crossed out on for the full effect on wide screens, or turn it off and each line is crossed out as its row comes into view.

Words that move

In Kinetic scroll typography, write up to six short lines in First text block to Sixth text block. Set a word in italics (the I button) to color it with Highlight text color (em tags), and add up to four pictures, which sit between the words.

The Statement and the Pinned story

• Statement: write one sentence of 15 to 30 words. Put *asterisks* around a word to set it in the accent color. With Hold the screen while it is read on, the page waits until the sentence is lit.
• Pinned story: add a Step block for each part of the story, each with a Picture, Heading and Text. Time each step holds the screen sets how long each step stays.

Calm sections for longer reading

Image with text, Multicolumn, Multirow and Rich text never move. Use them for shipping promises, how-to steps or a longer story. The Flexible section lets you build any layout from blocks: headings, text, buttons, pictures, films, product cards, questions and quotes.

Further reading on the iVishwa blog: How to build a beauty brand home page on Shopify that sells