Below the buy box, each section answers one question a shopper has before buying. Add the ones your product needs; the product templates come with sensible sets.
| Question | Section |
|---|---|
| What is in it? | Ingredients story, Formula dosage |
| Does it work? | Clinical results, Before and after, Measured results, Results by week |
| How do I use it? | Routine steps, Benefit tabs |
| What goes with it? | Ritual routine, Recommended products, Product recommendations |
| Is it worth the price? | Price breakdown, Tiered pricing |
| Is it safe for me? | Disclosures, Formula dosage's full ingredient list |
Formula dosage: what is in it, and how much
Add a Formula block for each product, then an Active ingredient block for each of its actives, with its Dose, INCI name, What it does and Why this dose. Each product page shows only its own formula; the home page lets shoppers switch between them. Turn on Show the measuring vessel to show the doses filling a glass. The full guide: Show each product's formula and routine.
Routine steps
List the routine in Step blocks (cleanse, treat, seal), and choose the Products for this step in each. On every product page, the step holding that product is marked by itself, and the other steps link to their products. See Show each product's formula and routine.
Ritual routine: sell the set
Add a Step block for each product in the routine. Shoppers tick the steps they want and add them together. Discount shown and Minimum steps for the discount describe a discount; create the matching automatic discount in Discounts so checkout applies it.
Tiered pricing
Add a Tier block for each quantity (1, 2, 3), with Quantity, Discount shown and a Tier name. As with the ritual routine, the discount itself comes from an automatic discount you create in Shopify.
Every discount these sections describe must exist in Discounts, with the same amount and conditions. Otherwise the shopper sees one price on the page and another at checkout.
Disclosures
Disclosures shows a product's safety and regulatory notices (warnings, allergens, age limits) below the product, and nothing at all for a product without any. The notices come from the product's Shopify disclosure metafield, so you write them once per product in the admin.
Recommendations
Product recommendations shows Related products (chosen by Shopify from what sells together, no setup needed) or Complementary products (chosen by you in the free Search & Discovery app). See Features you switch on in Shopify.
Further reading on the iVishwa blog: Show what is in it: ingredient percentages that sell skincare
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