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Show your products on the home page

Eleven ways to put products in front of shoppers, from a scrolling shelf to a shoppable photograph. Which one suits your range, and how to fill it.

Beginner7 min readUpdated Acanthus 1.0.0

Every product section reads from your Shopify products and collections, so prices, pictures and stock stay current by themselves. You choose the section; Shopify fills it.

A collection laid out as one long shelf that slides sideways as the page scrolls.

Choose the right section

SectionShowsBest for
Product railA collection on one shelf that slides as the page scrollsA short range of 6 to 12 products
Featured collectionProducts on a turning 3D ring, the one in front described beside itA signature range
Coverflow galleryA fan of cards, the front one litShades or editions to compare
Featured productOne product with its buy buttonA launch or a best seller
Collection listYour collections as cardsHelping shoppers choose a category
Hover image revealCollection names that show a picture under the pointerAn editorial, text-led look
CollageA mix of pictures, films, products and collectionsA campaign or a gift guide
Shoppable video gridFilms, each with its productTextures and application
LookbookA photograph with its products markedA finished look or a shelf
Cinematic 3D environmentA scene that moves with the pointer, with product hotspotsA memorable moment
Recently viewed productsWhat this shopper looked atBringing shoppers back

Fill a product rail

  1. In Products > Collections, make a collection with the products in the order you want (choose Sort: Manually).

  2. In the theme editor, add the Product rail section.

  3. Choose the Collection, then Products to show.

  4. Write an Eyebrow and a Heading. Turn on Link to the collection to end the shelf with a link to the rest.

A shoppable photograph

The Lookbook marks products on one of your photographs. Add a Marker block for each product, choose the product, then set Across and Down (how far across and down the picture the marker sits, in %). On phones, Phones chooses Picture with markers (the whole picture, smaller) or Product shelf (the picture cropped in on the products, which are listed as cards to swipe).

Show products only to the right shoppers

Recently viewed products shows nothing to a first-time visitor, so it is safe near the bottom of every page. It never shows the product the shopper is already on.

A product section is empty.

The collection it uses has no products, or none of them are available on the Online Store sales channel. Open the product in your admin and check Sales channels.

The products are in the wrong order.

Sections follow the collection's sort order. Set the collection to Sort: Manually and drag the products.

Can I show more than four products in a row?

Most grids have Columns on desktop and Columns on mobile. Rails and rings show more as the shopper scrolls or turns them.

Further reading on the iVishwa blog: How to build a beauty brand home page on Shopify that sells

Still need help?Write to us with your shop's address and a screenshot. We reply within two business days, Monday to Friday, usually sooner.

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